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So far YouComMedia has created 27 blog entries.

CRM Too Personal?

By |May 2018|

When are brands saying too much?  Customer relationship management (CRM) is about retention and lifecycle value. Brands want to keep their customers and help them spend more. Retention marketing is a skill using different marketing messages. It is something brands do in-house with or without the help of an advertising agency. The key to CRM […]

Media ROI

By |April 2018|

When you put in the effort, you want to see that it’s rewarded.  You want Return-on-Investment.  ROI is an analysis of what is invested, how it is invested and what you gain from that investment. Marketing managers and brands who run marketing plans without full ROI analysis risk diminished or negative ROI as a result […]

Brand Marketing

By |March 2018|

Our client’s advertising has shown that return on investment has a direct correlation to a product’s market share.  So, a product with a larger market share will deliver better ROI than a product with a smaller market share.  There are exceptions when a small brand can generate higher ROI than those with greater brand presence, […]

Crocodile Dundee

By |February 2018|

The son of an Australian legend. Returns home.

Brian. Son of Mick Dundee.

 

Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]

Data Marketing

By |January 2018|

At YouCom Media, we know that the secret to the highest ROI is data.  A database is more than just a list of personal detail.  A brand will gather quality informative data on each prospect/customer for tailored data-marketing communications.  The letter you receive in the post with your name on, the gardening catalogue where on […]

Promotion Marketing

By |December 2017|

Sales promotion is bigger in the UK than advertising often with engaging replica items used to promote the product being sold (such as Transformers, The Last Knight pictured here).  Sales promotion is a ‘below-the-line’ activity used with customers, distributors and suppliers as well as with the company’s own staff/salesforce.  Promotions can be used for both […]

Buyer Behaviour

By |November 2017|

The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour.  Buyer behaviour is not as simple as you might think.  Brands cannot simply choose an audience and think they know how to communicate with them.  Buyers respond […]

Communications Theory

By |September 2017|

Communicating a message effectively has far-reaching implications.  During World War II, archive records indicate a mistake in translating a message sent by the Japanese government may have led to the nuclear bomb dropped on Hiroshima.  The word ‘mokusatsu’ used in response to the US surrender ultimatum was translated as ‘ignore’ instead of the correct translation […]

Hospitality Marketing

By |August 2017|

Hospitality is a collection of supplementary services that adds value to a purchase by treating customers like guests, providing amenities that anticipate the person’s needs during their interaction with the service/product provider.  Hospitality marketing ensures employees treat customers as guests, greeting them with pleasure when meeting them for the first time and when old customers […]

Digital Behaviour

By |July 2017|

To meet performance targets and objectives, marketers must understand consumer’s digital behaviour.  Are your customers spending more time on their tablets or their smartphones?  On their desktops or their laptops?  Despite all the media coverage about how consumers like instant news wherever they are, computers still count for 66 percent of the time spent by […]