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So far YouComMedia has created 30 blog entries.

Personas Success

By |August 2018|

Gorillas have personality, you just need to get to know them.  Customers can also be put into personality segments and given one photo to assign attributes to that segment.  They are called personas.

A persona is a tool used by advertising media agencies like YouCom Media, to characterise customers into segments by creating a fictional person.  […]

User Experience

By |July 2018|

Brands live or die by user experience.  User Experience is how consumers interact with your brand on your website or social media site (or indeed interaction in any form).  Brands often turn to agencies for user experience testing, finding that something as simple as where a ‘buy’ button or ‘next’ button is positioned, can make […]

Buyer Behaviour 2

By |June 2018|

All is not quite what it seems when brands look at the consumers of their products. Some consumers simply ‘copy’ their friends to be like them. Others deliberately choose to be different. The decision-making process is complex and led to a whole large module of marketing under the heading buyer behaviour.  Many buying decisions are […]

CRM Too Personal?

By |May 2018|

When are brands saying too much?  Customer relationship management (CRM) is about retention and lifecycle value. Brands want to keep their customers and help them spend more. Retention marketing is a skill using different marketing messages. It is something brands do in-house with or without the help of an advertising agency. The key to CRM […]

Media ROI

By |April 2018|

When you put in the effort, you want to see that it’s rewarded.  You want Return-on-Investment.  ROI is an analysis of what is invested, how it is invested and what you gain from that investment. Marketing managers and brands who run marketing plans without full ROI analysis risk diminished or negative ROI as a result […]

Brand Marketing

By |March 2018|

Our client’s advertising has shown that return on investment has a direct correlation to a product’s market share.  So, a product with a larger market share will deliver better ROI than a product with a smaller market share.  There are exceptions when a small brand can generate higher ROI than those with greater brand presence, […]

Crocodile Dundee

By |February 2018|

The son of an Australian legend. Returns home.

Brian. Son of Mick Dundee.

 

Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]

Data Marketing

By |January 2018|

At YouCom Media, we know that the secret to the highest ROI is data.  A database is more than just a list of personal detail.  A brand will gather quality informative data on each prospect/customer for tailored data-marketing communications.  The letter you receive in the post with your name on, the gardening catalogue where on […]

Promotion Marketing

By |December 2017|

Sales promotion is bigger in the UK than advertising often with engaging replica items used to promote the product being sold (such as Transformers, The Last Knight pictured here).  Sales promotion is a ‘below-the-line’ activity used with customers, distributors and suppliers as well as with the company’s own staff/salesforce.  Promotions can be used for both […]

Buyer Behaviour

By |November 2017|

The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour.  Buyer behaviour is not as simple as you might think.  Brands cannot simply choose an audience and think they know how to communicate with them.  Buyers respond […]