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So far YouComMedia has created 32 blog entries.

Data Marketing

By |January 2018|

At YouCom Media, we know that the secret to the highest ROI is data.  A database is more than just a list of personal detail.  A brand will gather quality informative data on each prospect/customer for tailored data-marketing communications.  The letter you receive in the post with your name on, the gardening catalogue where on […]

Buyer Behaviour

By |November 2017|

The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour.  Buyer behaviour is not as simple as you might think.  Brands cannot simply choose an audience and think they know how to communicate with them.  Buyers respond […]

Communications Theory

By |September 2017|

Communicating a message effectively has far-reaching implications.  During World War II, archive records indicate a mistake in translating a message sent by the Japanese government may have led to the nuclear bomb dropped on Hiroshima.  The word ‘mokusatsu’ used in response to the US surrender ultimatum was translated as ‘ignore’ instead of the correct translation […]

Hospitality Marketing

By |August 2017|

Hospitality is a collection of supplementary services that adds value to a purchase by treating customers like guests, providing amenities that anticipate the person’s needs during their interaction with the service/product provider.  Hospitality marketing ensures employees treat customers as guests, greeting them with pleasure when meeting them for the first time and when old customers […]

Digital Behaviour

By |July 2017|

To meet performance targets and objectives, marketers must understand consumer’s digital behaviour.  Are your customers spending more time on their tablets or their smartphones?  On their desktops or their laptops?  Despite all the media coverage about how consumers like instant news wherever they are, computers still count for 66 percent of the time spent by […]

TV Advertising ROI

By |June 2017|

At YouCom Media we ask the question, ‘is TV advertising still relevant for good ROI?’.  Young Milan graphic designer, Kevin Niggeler, designed this above image to ask “how influenced are we by adverts on TV?”.  Well, the Television Bureau of Advertising and Knowledge Networks Inc. seems to think we still are, by reporting that 37 […]

Facebook Moderation

By |May 2017|

What constitutes animal cruelty? Most people have a pretty good idea.  It seems Facebook policies on violence, non-sexual child abuse and animal abuse indicate a desire to allow freedom of expression whilst at the same time banning horrific images.  However, their own moderators tend to remove content ‘upon report only’.  This means that distressing content […]

Michael Kors Campaign

By |April 2017|

 

On the 12th May 2016, Michael Kors opened their biggest store in Europe on Regents Street, London.  For the first time there is now a men’s product range in-store.  YouCom Media looked at the marketing on offer from past campaigns and devised a course of action for how to take product marketing of fashion brands […]

YouTube’s Space Stars

By |March 2017|

One of these two vloggers would rather be somewhere else…  Well now they can with the recent launch of YouTube’s “Spaces” for promising vlogger stars.  YouTube took two years to build a 20,000 sq. ft. facility inside Google’s Headquarters at Pancras Square.  For the next generation of Zoella’s, this will give them access to top […]

List of Generations. The origins of Generation Z

By |January 2017|

 

For Marketing staff to reach their audience effectively it is necessary to categorise people into age groupings.  Here is a brief history about the list of generations leading up to Generation Z;

 

The Lost Generation

Also known as the Generation of 1914.  This is the age group who fought in World War I. The members of […]