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So far YouComMedia has created 32 blog entries.

Guerrilla Marketing, the Brand’s Choice

By |May 2016|

Guerrilla Marketing is the choice of every brand.  It’s fun, engaging and low budget versus other channels.  There is some risk involved, but it is often surpassed by the results (and of course outweighed by a huge budget saving).

 

Wikipedia catalogs it as an advertisement strategy concept designed for businesses to promote their products or services […]

Animated Digital Media Doubles Audience

By |March 2016|

 

The multi-location retailer GAME has become the latest brand to announce a move into digital signage to achieve engagement with its customers. This is because animated digital media signage creates double the level of engagement to ordinary media.

 

The APS Group ran a survey on 1.6million high street consumers and identified that almost twice as many […]

Summerland. A Winter Paradise

By |February 2016|

Summerland is coming to the UK.  Summer is a 27 day festival developed by the team behind Glastonbury Festival’s naughty corner and is expected to run from the 12th December 2016 until the 8th January 2017 at a secret location in London.

 

The organisers of Summerland hope to create a holiday getaway in the capital equipped […]

You Can Be Paid To Walk. Bitwalking

By |January 2016|

Imagine being paid to walk.  Every time you walk to the shops, walk to work, walk to school, walk anywhere, someone pays you money.  Well that’s what Nissan Bahar and Franky Imbesi have created and it’s taking the world by storm.

 

Their mobile app counts and verifies each step you take, earning the walker 1 BW$ […]

Push Vs Pull Marketing via Online Reviews

By |December 2015|

Deloitte state that 81% of people read reviews and check ratings. Consumers have more information available to them than ever before with specialist apps and directories. So it is an inevitable shift that many people now prefer to ‘pull’ information, rather than have brands ‘push’ information to them.

 

To overcome this, brands have been engaging with […]

The World Becomes More Connected

By |November 2015|

 

Everyone is now a publisher. There are billions of pieces of information and posts put online every second. In turn, businesses and brands are creating more content than ever before in an effort to cut through the already crowded noise of content.

 

Because the solution seems to be to create yet more content, YouCom advise brands […]

Secrets of Great Video Marketing

By |August 2015|

73 percent of people are likely to purchase a product or service if they’ve watched a video explaining it beforehand.

 

Videos are increasing in popularity every day and with more smartphone usage than ever before, they look set to see exponential growth. Yet many advertisers do not have a video on their business directory listings for […]

Data marketing by Waze

By |July 2015|

Waze is a geo-navigation app for smartphones and tablets. It provides real-time traffic updates generated by users. Crowdsourced data seems to be the modern trend and is a sure cheaper way of populating an app or website. Waze was created in Israel, funded by an American venture capital firm Bluerun Ventures, and as is the […]

Peer-to-peer file sharing goes viral

By |June 2015|

You’ve just found data you shouldn’t have access to. Men in grey suits are coming to kill you. What do you do? A new viral craze has the answer. Data dead-drops.

Imagine the scene. Highly sensitive files, the sort of data that Hollywood tells us attracts men in grey suits ready to kill. Where do you […]

TV Advertising in the Premiership

By |February 2015|

With the 2016-19 Premier League broadcast rights selling for a record £5billion and those costs expected to be passed on to advertisers, we ask the question; when will brands stop advertising?

On the 10th February 2015, a fierce bidding war ensued between Sky Sports and BT Sport for broadcast rights to the English Premier League. Sky […]