Drip or Burst?

By |October 2018|

Speed is the question as often as it is the answer.  With advertising, do you run a fast short campaign (a ‘burst’ strategy) where the frequency of advert exposure is high over a short period?  Or do you run a slow long campaign (a ‘drip’ strategy) where your advertising is going out less frequently but […]

Buyer Behaviour 2

By |June 2018|

All is not quite what it seems when brands look at the consumers of their products. Some consumers simply ‘copy’ their friends to be like them. Others deliberately choose to be different. The decision-making process is complex and led to a whole large module of marketing under the heading buyer behaviour.  Many buying decisions are […]

Crocodile Dundee

By |February 2018|

The son of an Australian legend. Returns home.

Brian. Son of Mick Dundee.

 

Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]

TV Advertising ROI

By |June 2017|

At YouCom Media we ask the question, ‘is TV advertising still relevant for good ROI?’.  Young Milan graphic designer, Kevin Niggeler, designed this above image to ask “how influenced are we by adverts on TV?”.  Well, the Television Bureau of Advertising and Knowledge Networks Inc. seems to think we still are, by reporting that 37 […]

Animated Digital Media Doubles Audience

By |March 2016|

 

The multi-location retailer GAME has become the latest brand to announce a move into digital signage to achieve engagement with its customers. This is because animated digital media signage creates double the level of engagement to ordinary media.

 

The APS Group ran a survey on 1.6million high street consumers and identified that almost twice as many […]

Summerland. A Winter Paradise

By |February 2016|

Summerland is coming to the UK.  Summer is a 27 day festival developed by the team behind Glastonbury Festival’s naughty corner and is expected to run from the 12th December 2016 until the 8th January 2017 at a secret location in London.

 

The organisers of Summerland hope to create a holiday getaway in the capital equipped […]

Peer-to-peer file sharing goes viral

By |June 2015|

You’ve just found data you shouldn’t have access to. Men in grey suits are coming to kill you. What do you do? A new viral craze has the answer. Data dead-drops.

Imagine the scene. Highly sensitive files, the sort of data that Hollywood tells us attracts men in grey suits ready to kill. Where do you […]

TV Advertising in the Premiership

By |February 2015|

With the 2016-19 Premier League broadcast rights selling for a record £5billion and those costs expected to be passed on to advertisers, we ask the question; when will brands stop advertising?

On the 10th February 2015, a fierce bidding war ensued between Sky Sports and BT Sport for broadcast rights to the English Premier League. Sky […]