Brand Location

By |September 2019|

Many aspects of retail marketing vie for position of prominence.  But brand location has to be the most important decision-making factor.  Marks & Spencer’s once had a property portfolio of £1.2bn where 96 percent were freehold assets.  Inevitably when a new CEO takes over and seeks a quick fix to problems of poor sales, they […]

Packaging Sex

By |November 2018|

With many retail outlets now automated (think the Costa Coffee machines in service stations), packaging becomes your sales person and your advertising.  Good packaging creates a personality to the brand and creates a link with the buyer.  Brand association is also achievable with packaging design.  The square foil wrappers of Durex condoms for example make […]

Brand Marketing

By |March 2018|

Our client’s advertising has shown that return on investment has a direct correlation to a product’s market share.  So, a product with a larger market share will deliver better ROI than a product with a smaller market share.  There are exceptions when a small brand can generate higher ROI than those with greater brand presence, […]

Communications Theory

By |September 2017|

Communicating a message effectively has far-reaching implications.  During World War II, archive records indicate a mistake in translating a message sent by the Japanese government may have led to the nuclear bomb dropped on Hiroshima.  The word ‘mokusatsu’ used in response to the US surrender ultimatum was translated as ‘ignore’ instead of the correct translation […]

Hospitality Marketing

By |August 2017|

Hospitality is a collection of supplementary services that adds value to a purchase by treating customers like guests, providing amenities that anticipate the person’s needs during their interaction with the service/product provider.  Hospitality marketing ensures employees treat customers as guests, greeting them with pleasure when meeting them for the first time and when old customers […]

Michael Kors Campaign

By |April 2017|

 

On the 12th May 2016, Michael Kors opened their biggest store in Europe on Regents Street, London.  For the first time there is now a men’s product range in-store.  YouCom Media looked at the marketing on offer from past campaigns and devised a course of action for how to take product marketing of fashion brands […]

List of Generations. The origins of Generation Z

By |January 2017|

 

For Marketing staff to reach their audience effectively it is necessary to categorise people into age groupings.  Here is a brief history about the list of generations leading up to Generation Z;

 

The Lost Generation

Also known as the Generation of 1914.  This is the age group who fought in World War I. The members of […]