Personas Success

By |November 2019|

Gorillas have personality, you just need to get to know them.  Customers can also be put into personality segments and given one photo to assign attributes to that segment.  They are called personas.

A persona is a tool used by advertising media agencies like YouCom Media, to characterise customers into segments by creating a fictional person.  […]

User Experience

By |July 2018|

Brands live or die by user experience.  User Experience is how consumers interact with your brand on your website or social media site (or indeed interaction in any form).  Brands often turn to agencies for user experience testing, finding that something as simple as where a ‘buy’ button or ‘next’ button is positioned, can make […]