Buyer Behaviour 2

By |June 2018|

All is not quite what it seems when brands look at the consumers of their products. Some consumers simply ‘copy’ their friends to be like them. Others deliberately choose to be different. The decision-making process is complex and led to a whole large module of marketing under the heading buyer behaviour.  Many buying decisions are […]

Buyer Behaviour

By |November 2017|

The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour.  Buyer behaviour is not as simple as you might think.  Brands cannot simply choose an audience and think they know how to communicate with them.  Buyers respond […]