Personas Success

By |November 2019|

Gorillas have personality, you just need to get to know them.  Customers can also be put into personality segments and given one photo to assign attributes to that segment.  They are called personas.

A persona is a tool used by advertising media agencies like YouCom Media, to characterise customers into segments by creating a fictional person.  […]

Drip or Burst?

By |October 2019|

Speed is the question as often as it is the answer.  With advertising, do you run a fast short campaign (a ‘burst’ strategy) where the frequency of advert exposure is high over a short period?  Or do you run a slow long campaign (a ‘drip’ strategy) where your advertising is going out less frequently but […]

Brand Location

By |September 2019|

Many aspects of retail marketing vie for position of prominence.  But brand location has to be the most important decision-making factor.  Marks & Spencer’s once had a property portfolio of £1.2bn where 96 percent were freehold assets.  Inevitably when a new CEO takes over and seeks a quick fix to problems of poor sales, they […]

Yarn Bombing

By |July 2019|

Guerrilla Marketing is a form of advertising that can be highly effective. It is where a company uses unconventional and often unexpected interactions with the public that promote a product or service or brand. Yarn Bombing is one form of Guerrilla Marketing. In short it is where pre-crocheted squares or other large segments of material […]

User Experience

By |July 2018|

Brands live or die by user experience.  User Experience is how consumers interact with your brand on your website or social media site (or indeed interaction in any form).  Brands often turn to agencies for user experience testing, finding that something as simple as where a ‘buy’ button or ‘next’ button is positioned, can make […]

Buyer Behaviour 2

By |June 2018|

All is not quite what it seems when brands look at the consumers of their products. Some consumers simply ‘copy’ their friends to be like them. Others deliberately choose to be different. The decision-making process is complex and led to a whole large module of marketing under the heading buyer behaviour.  Many buying decisions are […]

Crocodile Dundee

By |February 2018|

The son of an Australian legend. Returns home.

Brian. Son of Mick Dundee.

 

Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]

Digital Behaviour

By |July 2017|

To meet performance targets and objectives, marketers must understand consumer’s digital behaviour.  Are your customers spending more time on their tablets or their smartphones?  On their desktops or their laptops?  Despite all the media coverage about how consumers like instant news wherever they are, computers still count for 66 percent of the time spent by […]

YouTube’s Space Stars

By |March 2017|

One of these two vloggers would rather be somewhere else…  Well now they can with the recent launch of YouTube’s “Spaces” for promising vlogger stars.  YouTube took two years to build a 20,000 sq. ft. facility inside Google’s Headquarters at Pancras Square.  For the next generation of Zoella’s, this will give them access to top […]

You Can Be Paid To Walk. Bitwalking

By |January 2016|

Imagine being paid to walk.  Every time you walk to the shops, walk to work, walk to school, walk anywhere, someone pays you money.  Well that’s what Nissan Bahar and Franky Imbesi have created and it’s taking the world by storm.

 

Their mobile app counts and verifies each step you take, earning the walker 1 BW$ […]