Media ROI

By |April 2018|

When you put in the effort, you want to see that it’s rewarded.  You want Return-on-Investment.  ROI is an analysis of what is invested, how it is invested and what you gain from that investment. Marketing managers and brands who run marketing plans without full ROI analysis risk diminished or negative ROI as a result […]

TV Advertising ROI

By |June 2017|

At YouCom Media we ask the question, ‘is TV advertising still relevant for good ROI?’.  Young Milan graphic designer, Kevin Niggeler, designed this above image to ask “how influenced are we by adverts on TV?”.  Well, the Television Bureau of Advertising and Knowledge Networks Inc. seems to think we still are, by reporting that 37 […]

Facebook Moderation

By |May 2017|

What constitutes animal cruelty? Most people have a pretty good idea.  It seems Facebook policies on violence, non-sexual child abuse and animal abuse indicate a desire to allow freedom of expression whilst at the same time banning horrific images.  However, their own moderators tend to remove content ‘upon report only’.  This means that distressing content […]

Michael Kors Campaign

By |April 2017|

 

On the 12th May 2016, Michael Kors opened their biggest store in Europe on Regents Street, London.  For the first time there is now a men’s product range in-store.  YouCom Media looked at the marketing on offer from past campaigns and devised a course of action for how to take product marketing of fashion brands […]

List of Generations. The origins of Generation Z

By |January 2017|

 

For Marketing staff to reach their audience effectively it is necessary to categorise people into age groupings.  Here is a brief history about the list of generations leading up to Generation Z;

 

The Lost Generation

Also known as the Generation of 1914.  This is the age group who fought in World War I. The members of […]

Guerrilla Marketing, the Brand’s Choice

By |May 2016|

Guerrilla Marketing is the choice of every brand.  It’s fun, engaging and low budget versus other channels.  There is some risk involved, but it is often surpassed by the results (and of course outweighed by a huge budget saving).

 

Wikipedia catalogs it as an advertisement strategy concept designed for businesses to promote their products or services […]

You Can Be Paid To Walk. Bitwalking

By |January 2016|

Imagine being paid to walk.  Every time you walk to the shops, walk to work, walk to school, walk anywhere, someone pays you money.  Well that’s what Nissan Bahar and Franky Imbesi have created and it’s taking the world by storm.

 

Their mobile app counts and verifies each step you take, earning the walker 1 BW$ […]

Secrets of Great Video Marketing

By |August 2015|

73 percent of people are likely to purchase a product or service if they’ve watched a video explaining it beforehand.

 

Videos are increasing in popularity every day and with more smartphone usage than ever before, they look set to see exponential growth. Yet many advertisers do not have a video on their business directory listings for […]

Peer-to-peer file sharing goes viral

By |June 2015|

You’ve just found data you shouldn’t have access to. Men in grey suits are coming to kill you. What do you do? A new viral craze has the answer. Data dead-drops.

Imagine the scene. Highly sensitive files, the sort of data that Hollywood tells us attracts men in grey suits ready to kill. Where do you […]