YouTube’s Space Stars

By |March 2017|

One of these two vloggers would rather be somewhere else…  Well now they can with the recent launch of YouTube’s “Spaces” for promising vlogger stars.  YouTube took two years to build a 20,000 sq. ft. facility inside Google’s Headquarters at Pancras Square.  For the next generation of Zoella’s, this will give them access to top […]

List of Generations. The origins of Generation Z

By |January 2017|

 

For Marketing staff to reach their audience effectively it is necessary to categorise people into age groupings.  Here is a brief history about the list of generations leading up to Generation Z;

 

The Lost Generation

Also known as the Generation of 1914.  This is the age group who fought in World War I. The members of […]

Guerrilla Marketing, the Brand’s Choice

By |May 2016|

Guerrilla Marketing is the choice of every brand.  It’s fun, engaging and low budget versus other channels.  There is some risk involved, but it is often surpassed by the results (and of course outweighed by a huge budget saving).

 

Wikipedia catalogs it as an advertisement strategy concept designed for businesses to promote their products or services […]

Animated Digital Media Doubles Audience

By |March 2016|

 

The multi-location retailer GAME has become the latest brand to announce a move into digital signage to achieve engagement with its customers. This is because animated digital media signage creates double the level of engagement to ordinary media.

 

The APS Group ran a survey on 1.6million high street consumers and identified that almost twice as many […]

Summerland. A Winter Paradise

By |February 2016|

Summerland is coming to the UK.  Summer is a 27 day festival developed by the team behind Glastonbury Festival’s naughty corner and is expected to run from the 12th December 2016 until the 8th January 2017 at a secret location in London.

 

The organisers of Summerland hope to create a holiday getaway in the capital equipped […]

You Can Be Paid To Walk. Bitwalking

By |January 2016|

Imagine being paid to walk.  Every time you walk to the shops, walk to work, walk to school, walk anywhere, someone pays you money.  Well that’s what Nissan Bahar and Franky Imbesi have created and it’s taking the world by storm.

 

Their mobile app counts and verifies each step you take, earning the walker 1 BW$ […]

Push Vs Pull Marketing via Online Reviews

By |December 2015|

Deloitte state that 81% of people read reviews and check ratings. Consumers have more information available to them than ever before with specialist apps and directories. So it is an inevitable shift that many people now prefer to ‘pull’ information, rather than have brands ‘push’ information to them.

 

To overcome this, brands have been engaging with […]

The World Becomes More Connected

By |November 2015|

 

Everyone is now a publisher. There are billions of pieces of information and posts put online every second. In turn, businesses and brands are creating more content than ever before in an effort to cut through the already crowded noise of content.

 

Because the solution seems to be to create yet more content, YouCom advise brands […]

Secrets of Great Video Marketing

By |August 2015|

73 percent of people are likely to purchase a product or service if they’ve watched a video explaining it beforehand.

 

Videos are increasing in popularity every day and with more smartphone usage than ever before, they look set to see exponential growth. Yet many advertisers do not have a video on their business directory listings for […]

Data marketing by Waze

By |July 2015|

Waze is a geo-navigation app for smartphones and tablets. It provides real-time traffic updates generated by users. Crowdsourced data seems to be the modern trend and is a sure cheaper way of populating an app or website. Waze was created in Israel, funded by an American venture capital firm Bluerun Ventures, and as is the […]