Media ROI

By |April 2018|

When you put in the effort, you want to see that it’s rewarded.  You want Return-on-Investment.  ROI is an analysis of what is invested, how it is invested and what you gain from that investment. Marketing managers and brands who run marketing plans without full ROI analysis risk diminished or negative ROI as a result […]

Brand Marketing

By |March 2018|

Our client’s advertising has shown that return on investment has a direct correlation to a product’s market share.  So, a product with a larger market share will deliver better ROI than a product with a smaller market share.  There are exceptions when a small brand can generate higher ROI than those with greater brand presence, […]

Crocodile Dundee

By |February 2018|

The son of an Australian legend. Returns home.

Brian. Son of Mick Dundee.

 

Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]

Data Marketing

By |January 2018|

At YouCom Media, we know that the secret to the highest ROI is data.  A database is more than just a list of personal detail.  A brand will gather quality informative data on each prospect/customer for tailored data-marketing communications.  The letter you receive in the post with your name on, the gardening catalogue where on […]

Buyer Behaviour

By |November 2017|

The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour.  Buyer behaviour is not as simple as you might think.  Brands cannot simply choose an audience and think they know how to communicate with them.  Buyers respond […]

Hospitality Marketing

By |August 2017|

Hospitality is a collection of supplementary services that adds value to a purchase by treating customers like guests, providing amenities that anticipate the person’s needs during their interaction with the service/product provider.  Hospitality marketing ensures employees treat customers as guests, greeting them with pleasure when meeting them for the first time and when old customers […]

Digital Behaviour

By |July 2017|

To meet performance targets and objectives, marketers must understand consumer’s digital behaviour.  Are your customers spending more time on their tablets or their smartphones?  On their desktops or their laptops?  Despite all the media coverage about how consumers like instant news wherever they are, computers still count for 66 percent of the time spent by […]

TV Advertising ROI

By |June 2017|

At YouCom Media we ask the question, ‘is TV advertising still relevant for good ROI?’.  Young Milan graphic designer, Kevin Niggeler, designed this above image to ask “how influenced are we by adverts on TV?”.  Well, the Television Bureau of Advertising and Knowledge Networks Inc. seems to think we still are, by reporting that 37 […]

Facebook Moderation

By |May 2017|

What constitutes animal cruelty? Most people have a pretty good idea.  It seems Facebook policies on violence, non-sexual child abuse and animal abuse indicate a desire to allow freedom of expression whilst at the same time banning horrific images.  However, their own moderators tend to remove content ‘upon report only’.  This means that distressing content […]

Michael Kors Campaign

By |April 2017|

 

On the 12th May 2016, Michael Kors opened their biggest store in Europe on Regents Street, London.  For the first time there is now a men’s product range in-store.  YouCom Media looked at the marketing on offer from past campaigns and devised a course of action for how to take product marketing of fashion brands […]