When you put in the effort, you want to see that it’s rewarded. You want Return-on-Investment. ROI is an analysis of what is invested, how it is invested and what you gain from that investment. Marketing managers and brands who run marketing plans without full ROI analysis risk diminished or negative ROI as a result […]
Our client’s advertising has shown that return on investment has a direct correlation to a product’s market share. So, a product with a larger market share will deliver better ROI than a product with a smaller market share. There are exceptions when a small brand can generate higher ROI than those with greater brand presence, […]
The son of an Australian legend. Returns home.
Brian. Son of Mick Dundee.
Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]
At YouCom Media, we know that the secret to the highest ROI is data. A database is more than just a list of personal detail. A brand will gather quality informative data on each prospect/customer for tailored data-marketing communications. The letter you receive in the post with your name on, the gardening catalogue where on […]
The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour. Buyer behaviour is not as simple as you might think. Brands cannot simply choose an audience and think they know how to communicate with them. Buyers respond […]
Communicating a message effectively has far-reaching implications. During World War II, archive records indicate a mistake in translating a message sent by the Japanese government may have led to the nuclear bomb dropped on Hiroshima. The word ‘mokusatsu’ used in response to the US surrender ultimatum was translated as ‘ignore’ instead of the correct translation […]
Hospitality is a collection of supplementary services that adds value to a purchase by treating customers like guests, providing amenities that anticipate the person’s needs during their interaction with the service/product provider. Hospitality marketing ensures employees treat customers as guests, greeting them with pleasure when meeting them for the first time and when old customers […]