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So far YouComMedia has created 35 blog entries.

Data marketing by Waze

By |July 2015|

Waze is a geo-navigation app for smartphones and tablets. It provides real-time traffic updates generated by users. Crowdsourced data seems to be the modern trend and is a sure cheaper way of populating an app or website. Waze was created in Israel, funded by an American venture capital firm Bluerun Ventures, and as is the […]

Peer-to-peer file sharing goes viral

By |June 2015|

You’ve just found data you shouldn’t have access to. Men in grey suits are coming to kill you. What do you do? A new viral craze has the answer. Data dead-drops.

Imagine the scene. Highly sensitive files, the sort of data that Hollywood tells us attracts men in grey suits ready to kill. Where do you […]

TV Advertising in the Premiership

By |February 2015|

With the 2016-19 Premier League broadcast rights selling for a record £5billion and those costs expected to be passed on to advertisers, we ask the question; when will brands stop advertising?

On the 10th February 2015, a fierce bidding war ensued between Sky Sports and BT Sport for broadcast rights to the English Premier League. Sky […]

The Changing Face of Local Search Worldwide

By |January 2015|

We examine the trends and the places for B2C advertisers to be focusing in 2015.

Where will consumers be most receptive to advertising?

The face of local search engines has changed a lot over the last 18 years. The above infographic shows interesting patterns of websites that have come and gone but also patterns of the future. […]

Social Media Shift among teen market

By |November 2014|

Investment bank Piper Jaffray examines the shift away from Facebook and towards Instagram and Twitter.

In a twice yearly survey of the teenage consumer spend patterns, Investment bank and asset management firm Piper Jaffray examines a research pool of 7,200 consumers, average age 16 years. Their findings help their account service teams to advise major clients […]