Secrets of Great Video Marketing

By |August 2015|

73 percent of people are likely to purchase a product or service if they’ve watched a video explaining it beforehand.

 

Videos are increasing in popularity every day and with more smartphone usage than ever before, they look set to see exponential growth. Yet many advertisers do not have a video on their business directory listings for […]

Data marketing by Waze

By |July 2015|

Waze is a geo-navigation app for smartphones and tablets. It provides real-time traffic updates generated by users. Crowdsourced data seems to be the modern trend and is a sure cheaper way of populating an app or website. Waze was created in Israel, funded by an American venture capital firm Bluerun Ventures, and as is the […]

Peer-to-peer file sharing goes viral

By |June 2015|

You’ve just found data you shouldn’t have access to. Men in grey suits are coming to kill you. What do you do? A new viral craze has the answer. Data dead-drops.

Imagine the scene. Highly sensitive files, the sort of data that Hollywood tells us attracts men in grey suits ready to kill. Where do you […]

TV Advertising in the Premiership

By |February 2015|

With the 2016-19 Premier League broadcast rights selling for a record £5billion and those costs expected to be passed on to advertisers, we ask the question; when will brands stop advertising?

On the 10th February 2015, a fierce bidding war ensued between Sky Sports and BT Sport for broadcast rights to the English Premier League. Sky […]

The Changing Face of Local Search Worldwide

By |January 2015|

We examine the trends and the places for B2C advertisers to be focusing in 2015.

Where will consumers be most receptive to advertising?

The face of local search engines has changed a lot over the last 18 years. The above infographic shows interesting patterns of websites that have come and gone but also patterns of the future. […]

Social Media Shift among teen market

By |November 2014|

Investment bank Piper Jaffray examines the shift away from Facebook and towards Instagram and Twitter.

In a twice yearly survey of the teenage consumer spend patterns, Investment bank and asset management firm Piper Jaffray examines a research pool of 7,200 consumers, average age 16 years. Their findings help their account service teams to advise major clients […]