One of these two vloggers would rather be somewhere else… Well now they can with the recent launch of YouTube’s “Spaces” for promising vlogger stars. YouTube took two years to build a 20,000 sq. ft. facility inside Google’s Headquarters at Pancras Square. For the next generation of Zoella’s, this will give them access to top […]
Guerrilla Marketing is the choice of every brand. It’s fun, engaging and low budget versus other channels. There is some risk involved, but it is often surpassed by the results (and of course outweighed by a huge budget saving).
Wikipedia catalogs it as an advertisement strategy concept designed for businesses to promote their products or services […]
The multi-location retailer GAME has become the latest brand to announce a move into digital signage to achieve engagement with its customers. This is because animated digital media signage creates double the level of engagement to ordinary media.
The APS Group ran a survey on 1.6million high street consumers and identified that almost twice as many […]
Summerland is coming to the UK. Summer is a 27 day festival developed by the team behind Glastonbury Festival’s naughty corner and is expected to run at a secret location in London http://www.summerlandlive.com/#new-page-1.
The organisers of Summerland hope to create a holiday getaway in the capital equipped with a jungle, waterfalls, hot tubs and live DJs. […]
Deloitte state that 81% of people read reviews and check ratings. Consumers have more information available to them than ever before with specialist apps and directories. So it is an inevitable shift that many people now prefer to ‘pull’ information, rather than have brands ‘push’ information to them.
To overcome this, brands have been engaging with […]
Everyone is now a publisher. There are billions of pieces of information and posts put online every second. In turn, businesses and brands are creating more content than ever before in an effort to cut through the already crowded noise of content.
Because the solution seems to be to create yet more content, YouCom advise brands […]