Store Opening

Philip Wimbledon — Fri, 14 Jan 2022 20:19:35 +0000

A store opening requires good balancing skills. Often the retailer is new and has no existing marketing content. Even for existing brands who have pre-existing content and social media channels, it can be difficult to create the PR for a new store.

After all, what is so exciting about a new premises where competitive markets mean there’ll be a similar business nearby?

Why should a competitor’s customers go and see your new store?

Take a look at this next video of our brand ambassador Raquel Freestyle. Raquel performs for store openings and product launches with outstanding football trick skills to bring in the crowds.

https://www.youcom.co.uk/wp-content/uploads/2022/01/140-YouCom-Store-Opening-raquel_benetti_640x1138_1389159255341682692.mp4

YouTube Tag: @raquelfreestyle.

For some new store openings, hiring a celebrity such as Raquel Freestyle may not be viable.

Giveaways are traditionally newsworthy items for local media coverage or social media. You could offer an opening day discount. Or a free giveaway product. These will help attract awareness of your event.

You should also make sure all the relevant store details are on the promotion so customers can easily find you.

Add to this good online listings for those searching for that new store. We recommend Google My Business of course, but additionally there are about 20 other online directories where you can list your new store address and which crucially index into Google’s first-page search results.

Zoom in to the above tweet to see we achieved 61 retweets for our own brand (click on it to go to Twitter).

You can see just how much engagement we’re able to generate for our clients and publishers by the use of AIDA, principally from a good photograph.

Anytime you can include a photograph, you should do it. Tweets with visual content get 150% more retweets, 18% more clicks, and 89% more favourites*.

SMM use of influencers are another way to promote a new store opening and they have even better understanding of the powerful effect from a good photograph.

YouCom Media runs a mystery shopper program of over 500 individuals, many of whom write successful blogs and offer influencer services.

It seems obvious but your brand should become involved in the local community to where you’re having the store opening.

There will be lots of local charities and members clubs, all of whom would like to partner for some publicity and all would welcome news of a new business that for example offers their members some sort of local discount.

Write to the local council and perhaps try to secure the services of the local mayor (after all you are providing employment for local people).

Write an editorial for the local newspaper. Take our advertising in the local newspapers. Most importantly, ensure your business directory listings cover local search keywords.

The hashtag. This is useful for those of us who are getting a little older and need some memory assistance.

But jokes aside, we all need some memory help when we live in a world full of advertising noise. A Tweet with a hashtag is 55% more likely to be retweeted*.

Aim for an easy to use hashtag that is nice and short. Experiment with using humour.

A new bakers store opening for example could use #greatbuns or #hashbrowntag (we liked that one). Research to identify local hashtags that are trending now and see if yours can ‘surf that wave’.

Customised, relevant helium balloons are another great instant ‘awareness’ and ‘interest’ part of AIDA advertising when it comes to your store opening.

Brands can often treat their store opening like dipping a toe in the water but should instead view them as a diving board which could really launch a new store location.

A store opening can set the stage for not just your products or service but also the customer base that you’ll be able to build. You need something that can draw people’s attention for instant AIDA.

Someone like Raquel Freestyle attracts the younger audience to your brand despite many companies vying for their attention.

You should also think about placement before your store opening day to build that awareness.

The messaging you use will be of utmost importance and especially the colour and design used. Contact us for your next store event.

Follow the YouCom Media news posts to see the next developments.

Glossary:

A.I.D.A – Awareness, Interest, Desire, Action [Marketing model]

Data Source:

* Alexandra Sheehan

Some images sourced from Pixabay incl. alexas_fotos & AirAdPromotions

Required reference:

YouCom Media News, Jan 2022, London, ‘Store Opening.’

The post Store Opening appeared first on YouCom.

Summerland.

Philip Wimbledon — Tue, 09 Feb 2016 18:11:29 +0000

Summerland is coming to the UK. Summer is a 27 day festival developed by the team behind Glastonbury Festival’s naughty corner and is expected to run at a secret location in London http://www.summerlandlive.com/#our-story

The organisers of Summerland hope to create a holiday getaway in the capital equipped with a jungle, waterfalls, hot tubs and live DJs. Each day Summerland will have four hour tickets available for the Winter-weary to come and experience summer by a tropical waterfall surrounded by the beach. Sand between your toes, entrants will sit underneath an artificial sky that goes from dawn to dusk, and on through the night (think of the film The Truman Show). After all, who wants to experience summer under a grey English sky? That would be as foolish an idea as Disneyland in Paris.

Any event that attracts large numbers will attract advertisers. YouCom Media offer event marketing services and see that Summerland has already attracted attention from leading brands such as Rubik’s Cube and Coca-Cola.

The event organisers show further project management excellence by dividing the shows so that the daytime tickets focus on families for little Johnny and Isabelle to build sand castles and eat ice-cream while mummy and daddy enjoy alternating turns with yoga, massage and wellbeing.

Then there are the night time show tickets. These are more ‘Bahamas pool-party’. UK visitors will see a stage created within the rocks next to the main waterfall on top of which a DJ will be mixing the decks at. Hot tubs will be positioned by the stage.

There will be characters wandering the arena copying the Disneyland experience. However just like a festival or a holiday resort, you can walk around where you please. You can bet there will be Tropical huts covered in palm leaves selling Caribbean food and cold lager n’ lime.

By using the event marketing equity crowdfunding model, it means that the people who love the idea actually get to own part of it.

Summerland will be the first festival that is equity crowdfunded. Seedrs have now created an investors forum and YouCom Media has the link for you to be in with a chance to get involved as a shareholder for only £10.

[https://www.seedrs.com/summerland]

NB. All of our main images are available without any text on our Pinterest site.

Follow the YouCom Media news posts to see the next developments.

Required reference:

YouCom Media News, Feb 2016, London, ‘Summerland. A Winter Paradise.’

The post Summerland. appeared first on YouCom.

Event Marketing Archives - YouCom

Store Opening

Summerland.