Video marketing Archives - YouCom

Crocodile Dundee

Philip Wimbledon — Tue, 06 Feb 2018 11:52:28 +0000

The son of an Australian legend. Returns home.

Brian. Son of Mick Dundee.

Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel.

Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re advertising is the goal of all marketing managers.

To do so on as small a budget possible is the secondary goal (or the primary goal if you’re the Finance Director). Tourism Australia produced a very funny trailer to a (sadly) fake film sequel, simply entitled Dundee and gained high brand engagement.

Tourism Australia use a host of Australian stars including Chris Hemsworth and Danny McBride but also Hugh Jackman, Margot Robbie, Russell Crowe, Isla Fisher, Liam Hemsworth and Ruby Rose.

Ruby Rose is the latest up and coming actress having recently starred in the John Wick sequel opposite A-lister Keanu Reeves.

Featuring in the Super Bowl, the film’s trailer has a release date of: “Coming soon, Mate”.

Online engagement for the brand has increased by 1,256% according to Amobee.

Although Super Bowl advertising will drain any marketing budget (the latest 30 second Super Bowl adverts going for £3.5m), this great viral video could just as easily have been used with less budget.

As you can see, a very funny video. Amobee also gives us a comparative insight showing Tourism Australia’s use of comedy to have had an effect of twice the engagement statistics of Super Bowl sponsor Pepsi.

With brand giant Pepsi having deeper pockets, this is a marked achievement for the marketing team at Tourism Australia and an example of where the choice of advertising agency is the key.

It has often been proven, the smaller agencies can deliver greater brand engagement and awareness than those preferred by the giant brands.

Tourism Australia make a big emphasis on the ‘Dundee Hat’, using it to great effect on their landing page to tie promoted products (flying to Australia, Culture, Events to see) back to the video trailer.

Linking the products and services of your brand to the current Ad campaign is a simple easy way to increase engagement with your brand and boost sales.

Using humour in advertisement and marketing will also make your brand seem more “human” allowing you to build a relationship with your target audience.

Ben Franklin once said, “If you would persuade, you must appeal to interest rather than intellect.”

At YouCom Media, our advertising creates that level of brand awareness which incites interest. Your brand doesn’t want to be clever with intellect, it just needs to be interesting enough to drive a desire to act among your target consumers.

And for the record, we’re starting a petition to encourage Hollywood to make a Crocodile Dundee sequel! Retweet our twitter post to join the petition…

Follow the YouCom Media news posts to see the next developments.

Glossary:

A.I.D.A. – Awareness, Interest, Desire, Action

Data source:

Amobee

Tourism Australia

Required reference:

YouCom Media News, Feb 2018, London, ‘Crocodile Dundee.’

The post Crocodile Dundee appeared first on YouCom.

Great Video Marketing

Philip Wimbledon — Wed, 12 Aug 2015 08:55:47 +0000

73 percent of people are likely to purchase a product or service if they’ve watched a video explaining it beforehand.

Videos are increasing in popularity every day and with more smartphone usage than ever before, they look set to see exponential growth. Yet many advertisers do not have a video on their business directory listings for example (contact our Direct Response team for advice from their content marketing ideas).

Secrets of great video marketing

Begin.

This is the hardest part for a brand, but if you begin creating video content, you’re already moving forward. Videos are a proven effective way for customers to remember your product and engage with your brand.

Graphic Savings

Animation videos look professional yet are a fraction of the cost of a top brand’s video budget.

Insertion.

YouTube and Vimeo are widely used. Others also exist which just like YouTube offer people the ability to search as they might on Google. Twitter is a great outlet for your video. Short clips work best using apps like Vine. More Info.

Popularity by association

If you can get a known celebrity to endorse your product or brand within your video, you gain instant access to their followers and fans. By that rationale it doesn’t have to be an A-list celebrity either (good luck with those), it could be a D-list celebrity. TOWIE stars are widely known within a particular demographic and will want the publicity that your product and advertising might bring.

Keep them short

People no longer have time for anything. Customers need to understand your marketing message within 2 minutes maximum. 30 seconds is ideal. Video is more an awareness and interest medium to direct traffic to your website or to call your company.

Social Media

Publishing the video on YouTube and Vimeo as previously mentioned is the first step, next you need to tell people about it. Social media with a Tweet link or on Facebook, is the ideal opportunity to do so and there are numerous advertising opportunities to promote your tweet or page to non-followers.

Cultural divide

Videos (particularly an animated video) won’t need a language option, anyone can view it. If necessary you could add local language captions later.

A.I.D.A

A boring video is just that, boring. How many customers are you likely to bring in if you only explain your product in the video? Create awareness, but most importantly create interest and desire to engage.

Life cycle

A video can last. Don’t be afraid to reuse it.

Copy cat

Don’t be afraid to copy something that’s working for another brand. Particularly if not in your sector. If The Priceless campaign emphasises MasterCard payment as the best way to pay for “everything that matters.” It is one of the most recognisable campaigns and has enabled MasterCard to build and maintain strong brand value and trust among consumers. Priceless ads run in 110 countries and in 51 languages, and focus on using a MasterCard card for what matters most in life. Has your sector got something similar?

Diversify

The MasterCard Priceless platform houses everything from their renowned Priceless adverts to consumer-based card promotions and competitions. Once you have a successful video, use social media to assess traction and then utilise it within other media and merchandising, signage etc.

Follow the YouCom Media news posts to see the next developments.

Glossary:

A.I.D.A – Awareness, Interest, Desire, Action

TOWIE – The Only Way Is Essex

Required reference:

YouCom Media News, Aug 2015, London, ‘secrets of great video marketing’

The post Great Video Marketing appeared first on YouCom.