On platforms like Google Places / Google My Business (GMB), a virtual tour has a direct correlation to sales enquiries making it a ‘direct response’ mechanism.

If you’re a brand who wants more Google reviews per store location, you should start with uploading a (good) virtual tour video to each store’s GMB panel.

To illustrate what we mean, here are some great virtual tours (including the Pyramids), for those of you currently stuck at home or trying to entertain/educate children.

London UK. National Portrait Gallery Virtual Tour

Click on the above image for our links to their virtual tour cameras and walk around the first portrait gallery in the world (1856).

You’ll see English Kings from the Tudor period, from 1485 through the reign of Henry VIII to his successors. Examples of 17th century and 18th century England await you in two separate virtual tours. Queen Victoria’s reign is along a corridor flanked by amazing sculptures of marble heads depicting the portraits behind them. And the Weldon Gallery of King George IV up to the death of King William IV in 1837 with its eerie centrepiece of marble heads forms the final virtual tour.

N.B. move the mouse slowly because they’re ultra-responsive.

Madrid, Spain. Virtual Tour of Man

Click on the above image for our links to virtual tour videos of Man (the Museo Arqueologico Nacional) in Madrid, Spain. Another old museum (1867), MAN displays pieces from the Iberian Peninsula with smaller collections from Ancient Greece and Ancient Egypt.

Different to the National Portrait Gallery of London, UK, this museum has created one single tour experience allowing you to walk through the entire museum (or use the scroll bar on the left to ‘jump’ to an exhibit of interest).

It is also advisable to move the mouse slowly for their virtual tour and look for the orange arrows to move ahead.

Paris, France. Virtual Tour of The Louvre

Click on the above image for our links to one of the oldest museums, officially opening in 1793 it was a former royal residence first built in approx. 1300AD.

You can see the Mona Lisa and the Venus de Milo just like 2.7million other visitors did in 2020. The entire collection is divided into eight curatorial departments: Egyptian Antiquities; Near Eastern Antiquities; Greek, Etruscan, and Roman Antiquities; Islamic Art; Sculpture; and the Decorative Arts.

This virtual tour is far less sensitive to navigation making it in our opinion more enjoyable to operate. A good example to brands wishing to offer a similar brand promoting customer experience.

New York, USA. Virtual Tour of The Metropolitan Museum of Art

Click on the above image for our links to the 1870 fifth avenue collection of art and sculpture.

Unlike our other virtual tour examples, this American museum has created videos of the tours. The objective is the same; to give customers the experience of their services and products before visiting.

From that perspective brands could do likewise. However YouCom has monitored response rates from both versions and would steer brands towards the virtual tour style of the European museums.

These ‘videos’ give a good experience of; Neoclassical architecture; views over the Hudson river; and the fabled Temple of Dendur (15 BC) donated from Egypt to America in 1968.

Berlin, Germany. Virtual Tour of Museum Island

Click on the above image for our links to a series of Museums referred to as ‘Museum Island’. This has been collated by Google’s Arts and Culture project.

After clicking on the above image, click on the menu option ‘Explore’ and discover who was history’s most beautiful woman.

Click further on ‘What is Museum Island Berlin’ to see the many virtual tours. These include the beautiful baroque building of the Bode Museum, designed by Emperor Frederick III’s court architect Ernst von Ihne (Kim Kardashian and Kanye West only wish they could have a staircase and entrance hall as spectacular as this..).

Also incuding The Pergamon Museum that has the legendary Ishtar Gate of Babylon. Click on the white arrows of each virtual tour to move around (the mouse allows you to pan left and right but the arrows let you move forward).

Amsterdam, Holland Virtual Tour of The Rijksmuseum

Click on the above image for our links to The Rijksmuseum that houses many beautiful pieces by Vermeer as well as the famous Night Watch, painted by Rembrandt in 1642.

The Night Watch painting when viewed in-person mysteriously draws you in and the hand of Captain Frans Banninck Cocq (dressed in black, with a red sash) appears to be 3D in what must be the first example of such techniques (you feel you could shake hands!).

Take their virtual tour to see if it has the same effect for you ‘on-screen’.

Giza, Egypt. Virtual Tour of The Pyramids

Click on the above image for our links to the most impressive museum of all. The last remaining ancient wonder of the world has been captured by Google with their Google Maps technology but the result really is a life experience.

When taking the tour, imagine how capturing just a little of what you feel viewing it could transform the awareness of your brand. Contact our Direct Response team to learn more.

Follow the YouCom Media news posts to see the next developments.

• Our Facebook news
• Our Twitter news
• Our Pinterest news
• Our LinkedIn news

Required reference:
YouCom Media News, Dec 2021, London, ‘Virtual Tour.’

The post Virtual Tour appeared first on YouCom.

Brian. Son of Mick Dundee.

Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel.

Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re advertising is the goal of all marketing managers.

To do so on as small a budget possible is the secondary goal (or the primary goal if you’re the Finance Director). Tourism Australia produced a very funny trailer to a (sadly) fake film sequel, simply entitled Dundee and gained high brand engagement.

Tourism Australia use a host of Australian stars including Chris Hemsworth and Danny McBride but also Hugh Jackman, Margot Robbie, Russell Crowe, Isla Fisher, Liam Hemsworth and Ruby Rose.

Ruby Rose is the latest up and coming actress having recently starred in the John Wick sequel opposite A-lister Keanu Reeves.

Featuring in the Super Bowl, the film’s trailer has a release date of: “Coming soon, Mate”.

Online engagement for the brand has increased by 1,256% according to Amobee.

Although Super Bowl advertising will drain any marketing budget (the latest 30 second Super Bowl adverts going for £3.5m), this great viral video could just as easily have been used with less budget.

As you can see, a very funny video. Amobee also gives us a comparative insight showing Tourism Australia’s use of comedy to have had an effect of twice the engagement statistics of Super Bowl sponsor Pepsi.

With brand giant Pepsi having deeper pockets, this is a marked achievement for the marketing team at Tourism Australia and an example of where the choice of advertising agency is the key.

It has often been proven, the smaller agencies can deliver greater brand engagement and awareness than those preferred by the giant brands.

Tourism Australia make a big emphasis on the ‘Dundee Hat’, using it to great effect on their landing page to tie promoted products (flying to Australia, Culture, Events to see) back to the video trailer.

Linking the products and services of your brand to the current Ad campaign is a simple easy way to increase engagement with your brand and boost sales.

Using humour in advertisement and marketing will also make your brand seem more “human” allowing you to build a relationship with your target audience.

Ben Franklin once said, “If you would persuade, you must appeal to interest rather than intellect.”

At YouCom Media, our advertising creates that level of brand awareness which incites interest. Your brand doesn’t want to be clever with intellect, it just needs to be interesting enough to drive a desire to act among your target consumers.

And for the record, we’re starting a petition to encourage Hollywood to make a Crocodile Dundee sequel!  Retweet our twitter post to join the petition…

Follow the YouCom Media news posts to see the next developments.

• Our Facebook news
• Our Twitter news
• Our Pinterest news
• Our LinkedIn news

Glossary:

A.I.D.A. – Awareness, Interest, Desire, Action

Data source:

Amobee

Tourism Australia

Required reference:

YouCom Media News, Feb 2018, London, ‘Crocodile Dundee.’

The post Crocodile Dundee appeared first on YouCom.

The equipment cost for the more established vlogger can easily run into the tens of thousands.  At the London YouTube Space, there will be4K live streaming equipment with stages, studies and a 150 seat 4K cinema room.  360-degree cameras and virtual reality cameras are also available.  Staff will be on hand to help give advice and top tips for how new vloggers can monetise their video channel.

However, you can only gain access to the new ‘Space’ if you already have more than 10,000 subscribers.  Vloggers with more than 1,000 subscribers can still go to production workshops and receive an online course to help them increase their subscriber base.

YouTube’s London ‘Spaces’ is only one of many around the world.  Their flagship ‘Spaces’ is in their Los Angeles office which boasts a 36 screen video display.  They have the London one just opened in Pancras Square; then there’s Tokyo situated in their Roppongi Hills office; New York, located in the Chelsea neighbourhood of Manhattan; São Paulo in Brazil; Berlin, Germany in partnership with the MET film school; Mubai, India, Paris, France; and Toronto, Canada.  With brands increasingly paying more attention to vlogger channels, the YouTube Spaces are big industry news.

Follow the YouCom Media news posts to see the next developments.

• Our Facebook news
• Our Twitter news
• Our Pinterest news
• Our LinkedIn news

Required reference:

YouCom Media News, March 2017, London, ‘YouTube’s Spaces for vlogger stars’

The post YouTube Space appeared first on YouCom.

Videos are increasing in popularity every day and with more smartphone usage than ever before, they look set to see exponential growth. Yet many advertisers do not have a video on their business directory listings for example (contact our Direct Response team for advice from their content marketing ideas).

Secrets of great video marketing

Begin.

This is the hardest part for a brand, but if you begin creating video content, you’re already moving forward. Videos are a proven effective way for customers to remember your product and engage with your brand.

Graphic Savings

Animation videos look professional yet are a fraction of the cost of a top brand’s video budget.

Insertion.

YouTube and Vimeo are widely used. Others also exist which just like YouTube offer people the ability to search as they might on Google. Twitter is a great outlet for your video. Short clips work best using apps like Vine. More Info.

Popularity by association

If you can get a known celebrity to endorse your product or brand within your video, you gain instant access to their followers and fans. By that rationale it doesn’t have to be an A-list celebrity either (good luck with those), it could be a D-list celebrity. TOWIE stars are widely known within a particular demographic and will want the publicity that your product and advertising might bring.

Keep them short

People no longer have time for anything. Customers need to understand your marketing message within 2 minutes maximum. 30 seconds is ideal. Video is more an awareness and interest medium to direct traffic to your website or to call your company.

Social Media

Publishing the video on YouTube and Vimeo as previously mentioned is the first step, next you need to tell people about it. Social media with a Tweet link or on Facebook, is the ideal opportunity to do so and there are numerous advertising opportunities to promote your tweet or page to non-followers.

Cultural divide

Videos (particularly an animated video) won’t need a language option, anyone can view it. If necessary you could add local language captions later.

A.I.D.A

A boring video is just that, boring. How many customers are you likely to bring in if you only explain your product in the video? Create awareness, but most importantly create interest and desire to engage.

Life cycle

A video can last. Don’t be afraid to reuse it.

Copy cat

Don’t be afraid to copy something that’s working for another brand. Particularly if not in your sector. If The Priceless campaign emphasises MasterCard payment as the best way to pay for “everything that matters.” It is one of the most recognisable campaigns and has enabled MasterCard to build and maintain strong brand value and trust among consumers. Priceless ads run in 110 countries and in 51 languages, and focus on using a MasterCard card for what matters most in life. Has your sector got something similar?

Diversify

The MasterCard Priceless platform houses everything from their renowned Priceless adverts to consumer-based card promotions and competitions. Once you have a successful video, use social media to assess traction and then utilise it within other media and merchandising, signage etc.

Follow the YouCom Media news posts to see the next developments.

• Our Facebook news
• Our Twitter news
• Our Pinterest news
• Our LinkedIn news

Glossary:

A.I.D.A – Awareness, Interest, Desire, Action

TOWIE – The Only Way Is Essex

Required reference:

YouCom Media News, Aug 2015, London, ‘secrets of great video marketing’

The post Great Video Marketing appeared first on YouCom.