Personas Success

By |August 2018|

Gorillas have personality, you just need to get to know them.  Customers can also be put into personality segments and given one photo to assign attributes to that segment.  They are called personas.

A persona is a tool used by advertising media agencies like YouCom Media, to characterise customers into segments by creating a fictional person.  […]

Data Marketing

By |January 2018|

At YouCom Media, we know that the secret to the highest ROI is data.  A database is more than just a list of personal detail.  A brand will gather quality informative data on each prospect/customer for tailored data-marketing communications.  The letter you receive in the post with your name on, the gardening catalogue where on […]