Everyone is now a publisher. There are billions of pieces of information and posts put online every second. In turn, businesses and brands are creating more content than ever before in an effort to cut through the already crowded noise of content.
Because the solution seems to be to create yet more content, YouCom advise brands to ensure that every piece of content now produced has a clear strategy and purpose with a visible ROI. This means each content post published requires performance analysis also. No longer is it acceptable to just publish on various platforms and social media sites, with so much noise vying for your audience, your content must be effective. If it’s not, you need to know about it so you can tailor the next message to do better.
As the world becomes connected, brands will need to become better at their announcements, because the world is all talking at once.
Follow the YouCom Media news posts to see the next developments.
YouCom Media News, Sept 2015, London, ‘The World Connected’