Packaging Sex

By |November 2018|

With many retail outlets now automated (think the Costa Coffee machines in service stations), packaging becomes your sales person and your advertising.  Good packaging creates a personality to the brand and creates a link with the buyer.  Brand association is also achievable with packaging design.  The square foil wrappers of Durex condoms for example make […]

Buyer Behaviour 2

By |June 2018|

All is not quite what it seems when brands look at the consumers of their products. Some consumers simply ‘copy’ their friends to be like them. Others deliberately choose to be different. The decision-making process is complex and led to a whole large module of marketing under the heading buyer behaviour.  Many buying decisions are […]

Crocodile Dundee

By |February 2018|

The son of an Australian legend. Returns home.

Brian. Son of Mick Dundee.

 

Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]

Buyer Behaviour

By |November 2017|

The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour.  Buyer behaviour is not as simple as you might think.  Brands cannot simply choose an audience and think they know how to communicate with them.  Buyers respond […]

List of Generations. The origins of Generation Z

By |January 2017|

 

For Marketing staff to reach their audience effectively it is necessary to categorise people into age groupings.  Here is a brief history about the list of generations leading up to Generation Z;

 

The Lost Generation

Also known as the Generation of 1914.  This is the age group who fought in World War I. The members of […]

Guerrilla Marketing, the Brand’s Choice

By |May 2016|

Guerrilla Marketing is the choice of every brand.  It’s fun, engaging and low budget versus other channels.  There is some risk involved, but it is often surpassed by the results (and of course outweighed by a huge budget saving).

 

Wikipedia catalogs it as an advertisement strategy concept designed for businesses to promote their products or services […]

Animated Digital Media Doubles Audience

By |March 2016|

 

The multi-location retailer GAME has become the latest brand to announce a move into digital signage to achieve engagement with its customers. This is because animated digital media signage creates double the level of engagement to ordinary media.

 

The APS Group ran a survey on 1.6million high street consumers and identified that almost twice as many […]