Review Marketing

By |December 2018|

Deloitte state that 81% of people read a review and check ratings. Consumers have more information available to them than ever before with specialist apps and directories. To overcome this, brands have been using social media to pull consumers toward their products. But when it comes to trust, many people prefer to turn to their […]

Media ROI

By |April 2018|

When you put in the effort, you want to see that it’s rewarded.  You want Return-on-Investment.  ROI is an analysis of what is invested, how it is invested and what you gain from that investment. Marketing managers and brands who run marketing plans without full ROI analysis risk diminished or negative ROI as a result […]

Push Vs Pull Marketing via Online Reviews

By |December 2015|

Deloitte state that 81% of people read reviews and check ratings. Consumers have more information available to them than ever before with specialist apps and directories. So it is an inevitable shift that many people now prefer to ‘pull’ information, rather than have brands ‘push’ information to them.

 

To overcome this, brands have been engaging with […]

Secrets of Great Video Marketing

By |August 2015|

73 percent of people are likely to purchase a product or service if they’ve watched a video explaining it beforehand.

 

Videos are increasing in popularity every day and with more smartphone usage than ever before, they look set to see exponential growth. Yet many advertisers do not have a video on their business directory listings for […]