With many retail outlets now automated (think the Costa Coffee machines in service stations), packaging becomes your sales person and your advertising. Good packaging creates a personality to the brand and creates a link with the buyer. Brand association is also achievable with packaging design. The square foil wrappers of Durex condoms for example make […]
The son of an Australian legend. Returns home.
Brian. Son of Mick Dundee.
Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]
The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour. Buyer behaviour is not as simple as you might think. Brands cannot simply choose an audience and think they know how to communicate with them. Buyers respond […]
Guerrilla Marketing is the choice of every brand. It’s fun, engaging and low budget versus other channels. There is some risk involved, but it is often surpassed by the results (and of course outweighed by a huge budget saving).
Wikipedia catalogs it as an advertisement strategy concept designed for businesses to promote their products or services […]
The multi-location retailer GAME has become the latest brand to announce a move into digital signage to achieve engagement with its customers. This is because animated digital media signage creates double the level of engagement to ordinary media.
The APS Group ran a survey on 1.6million high street consumers and identified that almost twice as many […]