Guerrilla Marketing, the Brand’s Choice

By |May 2016|

Guerrilla Marketing is the choice of every brand.  It’s fun, engaging and low budget versus other channels.  There is some risk involved, but it is often surpassed by the results (and of course outweighed by a huge budget saving).

 

Wikipedia catalogs it as an advertisement strategy concept designed for businesses to promote their products or services […]

Animated Digital Media Doubles Audience

By |March 2016|

 

The multi-location retailer GAME has become the latest brand to announce a move into digital signage to achieve engagement with its customers. This is because animated digital media signage creates double the level of engagement to ordinary media.

 

The APS Group ran a survey on 1.6million high street consumers and identified that almost twice as many […]