Speed is the question as often as it is the answer. With advertising, do you run a fast short campaign (a ‘burst’ strategy) where the frequency of advert exposure is high over a short period? Or do you run a slow long campaign (a ‘drip’ strategy) where your advertising is going out less frequently but […]
The son of an Australian legend. Returns home.
Brian. Son of Mick Dundee.
Thirty years after Mick Dundee, played by Paul Hogan, brought Australia to movie going audiences worldwide, Chris Hemsworth and Danny McBride star in a sequel. Marketing communications and advertising works best on the AIDA model. To gain awareness and interest in the product you’re […]
The multi-location retailer GAME has become the latest brand to announce a move into digital signage to achieve engagement with its customers. This is because animated digital media signage creates double the level of engagement to ordinary media.
The APS Group ran a survey on 1.6million high street consumers and identified that almost twice as many […]
Summerland is coming to the UK. Summer is a 27 day festival developed by the team behind Glastonbury Festival’s naughty corner and is expected to run at a secret location in London http://www.summerlandlive.com/#new-page-1.
The organisers of Summerland hope to create a holiday getaway in the capital equipped with a jungle, waterfalls, hot tubs and live DJs. […]