With many retail outlets now automated (think the Costa Coffee machines in service stations), packaging becomes your sales person and your advertising. Good packaging creates a personality to the brand and creates a link with the buyer. Brand association is also achievable with packaging design. The square foil wrappers of Durex condoms for example make […]
Brands live or die by user experience. User Experience is how consumers interact with your brand on your website or social media site (or indeed interaction in any form). Brands often turn to agencies for user experience testing, finding that something as simple as where a ‘buy’ button or ‘next’ button is positioned, can make […]
Our client’s advertising has shown that return on investment has a direct correlation to a product’s market share. So, a product with a larger market share will deliver better ROI than a product with a smaller market share. There are exceptions when a small brand can generate higher ROI than those with greater brand presence, […]
The first stage for any agency drafting a marketing communications strategy is to identify, research and ensure understanding of the brand’s target market together with their buyer behaviour. Buyer behaviour is not as simple as you might think. Brands cannot simply choose an audience and think they know how to communicate with them. Buyers respond […]
Hospitality is a collection of supplementary services that adds value to a purchase by treating customers like guests, providing amenities that anticipate the person’s needs during their interaction with the service/product provider. Hospitality marketing ensures employees treat customers as guests, greeting them with pleasure when meeting them for the first time and when old customers […]
Summerland is coming to the UK. Summer is a 27 day festival developed by the team behind Glastonbury Festival’s naughty corner and is expected to run at a secret location in London http://www.summerlandlive.com/#new-page-1.
The organisers of Summerland hope to create a holiday getaway in the capital equipped with a jungle, waterfalls, hot tubs and live DJs. […]